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We have been working with Lees for a number of years, however this project required a different type of approach to the brand awareness campaigns. In this case, we planned, managed and implemented a campaign for Macaringues targeting the trade through publications such as Brakes and The Grocer. We used creative photography and a simple but engaging layout to demonstrate the versatility of this exciting product.
In addition to the trade press,we developed and produced various marketing and sales support material for use at exhibitions and trade fairs.