Following last year’s consumer TV campaign, awareness of the Lees brand is at its highest level ever, with 76% of Scots surveyed saying they liked Lees Snowballs and 44% buying Lees products every month.
With competition for shelf space as fierce as ever, the decision was taken to capitalise on the brand awareness figures and remind Scotland’s retailers and wholesalers that their customers are actively seeking to purchase Lees’ products.
In conjunction with our creative and media partners, we planned and managed the creative process and coordinated a multi-channel campaign of print and digital advertising in Scotland’s leading trade press.
The result is an engaging and compelling series of ads that are set to dominate premier positions in both Scottish Grocer and Scottish Local Retailer.
This recent project follows our various consumer facing brand awareness campaign and a campaign for Macaringues using creative photography and a simple but engaging layout to demonstrate the versatility of this exciting product.