We have been working with Lees for a number of years. Over that time we have managed and coordinated two consumer advertising campaigns for this iconic Scottish brand with the objective of raising awareness of their branded products among the target audience.
We coordinated the pre-campaign awareness research, wrote the creative brief, selected a creative team and managed the creative process though to client approval. We then worked with a media agency to plan and buy a coordinated press and digital campaign and managed the artwork production and trafficking.
We have also been involved in a product promotion project, which required a different type of approach to the brand awareness campaigns. In this case, we planned, managed and implemented a campaign for Macaringues targeting the trade through publications such as Brakes and The Grocer. We used creative photography and a simple but engaging layout to demonstrate the versatility of this exciting product.
In addition to the trade press,we developed and produced various marketing and sales support material for use at exhibitions and trade fairs.