Advertising & Media in Glasgow

Most business owners are very aware that in today’s marketplace there are myriad channels of communication and routes to market you can employ to raise awareness for your business, e.g. Digital, TV, Radio, Press and Social Media, to name but a few. Realistically your budget will not stretch to any more than a few of these routes; making it even more important you select the most appropriate for your business.

If you’re feeling bombarded, overwhelmed or just plain confused by the many different platforms that you can advertise your business through then look no further than GRA Independent Marketing & Advertising for help!

It’s all about the planning- and trust us when we say, it really is!

We’ll take an objective look at your business offering, your objectives, target market and competitors and work with you to produce a succinct and practical marketing- based approach that has clear and measurable targets.

Before we start, our first task involves a fair amount of fact finding- we insist on understanding every aspect of your product or service. These will be the “base facts” and “presumptions” that form the foundation of every brand and marketing task we work with you on, and it is therefore vital that they are held to be true by all parties.

Only then will we feel comfortable enough to agree an implementation plan tailored to your budget and wherever possible set meaningful key performance indicators and a realistic return on investment.

This is when the fun truly begins!

After we’ve got that out of the way, the next stage is to identify the potential effectiveness of each media option against the eventual agreed objectives. It could be a UK wide television campaign, a new e-commerce website or even creating a sleek video for use on Socials. Whatever it is, we’ve got the creative experience and skills to craft and articulate your value proposition and deliver it to the right people at the right time in the right place.

If your business needs a marketing overhaul, then give GRA a call or drop us a line!

Beanz Means Heinz

Let me start by holding up my hands. I have borrowed the theme of this piece from an article I read in my favourite magazine. It struck a note with me so I thought I’d add my own thoughts. The writer talked of spotting a poster for Japanese food with the message: ‘Creating a world where everyone believes in their own authenticity.’ This poses some interesting questions: for instance, what does it mean to believe in your own authenticity? How would you go about creating a world where everyone does? And what on earth has that got to do with Japanese food?

Other campaigns are less confusing but still strangely utopian: Heineken has been campaigning for ‘an open world’, where people listen to each other and realise ‘that there is more that unites us than divides us’.

Eh?

Why does that make me point to the Heineken tap instead of the tried and tested Tennents?

It wasn’t always like this. The successful slogans of the 20th century tended to be pragmatic like ‘Go to work on an egg’ or “Guinness is good for you”, or even flattering like ‘Because you’re worth it’. We had catchy phrases like “Beanz Meanz Heinz” and implied cost savings like John Lewis’s “Never knowingly undersold”

Now, advertising tries to address the meaning of life.

Sportswear brands were early adopters of the Profound Statement. Adidas has long claimed that ‘Impossible is nothing’, while Nike has urged ‘Just do it’ since 1988. Nike’s new campaign goes further, advising: ‘Believe in something, even if it means sacrificing everything.’ Let’s hope nobody takes it literally.

The current Ad that perplexes me most is HSBC. It is titled “Global Citizen” with 60 seconds of beautifully filmed, narrated and choreographed advertising that I presumed had been commissioned by one of those student organisations that tell us that nationalism is outdated and that we are all just citizens of the world. Only at the end did I realise it’s promoting a bank.

I don’t know about you, but what I want from a bank is efficiency, service, prudent investment and a safe place for my money.

Global Citizen indeed!!

If you want to know our approach to a creative, innovative and most importantly successful advertising campaign, then get in touch!