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Let me start by holding up my hands. I have borrowed the theme of this piece from an article I read in a magazine. It struck a note with me so I thought I’d add my own thoughts.

Recognise the skinny geek on the right? Me neither. It was a long, long time ago, back when advertising was simple.

OK, so I'm a bit late to the party with this one but I was keen to see how it played out after the initial burst of publicity; brilliant, good, bad and downright awful.

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