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Last month, Jemma undertook the IPA Digital Performance Certificate. This comprised of over 10 hours online learning through the IPA training portal. The course covered five different modules such as Account Management, SEO, Google Adwords, Display Advertising and Affiliate Marketing.

 The exam consisted of a 30 question pre-requisite multiple choice examination which she passed in the first sitting. This then allowed her to go on and complete 12 essay based questions encompassing the five different modules covered. 

We are now delighted to announce that Jemma has passed the IPA Accredited Digital Performance Certificate and has two MIPA stars contributing to her Continued Professional Development.  

Well done Jemma! 

About the author

Guy Robertson is an independent marketing consultant.

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