A new brand. A new approach
In pitching for this exciting project for Edinburgh College we recognised that in many instances the traditional marketing or advertising agency model is not fit for purpose, especially where budgets are tight but the input of senior and suitably experienced high quality practitioners is still required.
This is where our lean, agile business model comes into its own. We helped deliver the rigorous and incisive brand strategy developed by Diane Lurie and managed the development of a core creative idea into engaging creative applications which provide a framework for reference for all branded collateral and organisational touch points/marketing channels.