Let me start by holding up my hands. I have borrowed the theme of this piece from an article I read in a magazine. It struck a note with me so I thought I’d add my own thoughts.
We speak out about marketing, business, politics and more....
Maggie, Sid and Guy too...
Recognise the skinny geek on the right? Me neither. It was a long, long time ago, back when advertising was simple.
Bad publicity? Not on your nellie
OK, so I'm a bit late to the party with this one but I was keen to see how it played out after the initial burst of publicity; brilliant, good, bad and downright awful.
The day I pitched closer than the Masters Champion...
OK, I admit it. This post has a little to do with marketing and a great deal more to do with self-aggrandisement.
Shiny new website
Hurry up Guy, it'll soon be Christmas!
Ten top tips for marketing a small or medium sized business
One of the key challenges facing a small business is how to approach their marketing, especially as there are so many different ways of reaching their target audience. Guy Robertson has more than 30 years’ experience managing and creating compelling marketing communications for scores of organisations across every industry sector. Here he sets out his ten top tips to help you get the most out of your marketing communications budget.
Birthdays and Beacons
As a kid, birthdays are exciting. You look forward to being showered with presents and everyone being nice to you. Then as you enter your late teens and twenties it's an excuse to go out partying and get drunk. In your thirties and forties...
Advertising on the Beeb
Has anyone else noticed that there is now almost as much, if not more, advertising on BBC TV and radio than there is on commercial TV?