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Let me start by holding up my hands. I have borrowed the theme of this piece from an article I read in a magazine. It struck a note with me so I thought I’d add my own thoughts.

Recognise the skinny geek on the right? Me neither. It was a long, long time ago, back when advertising was simple.

OK, so I'm a bit late to the party with this one but I was keen to see how it played out after the initial burst of publicity; brilliant, good, bad and downright awful.

OK, I admit it. This post has a little to do with marketing and a great deal more to do with self-aggrandisement.

Hurry up Guy, it'll soon be Christmas!

One of the key challenges facing a small business is how to approach their marketing, especially as there are so many different ways of reaching their target audience. Guy Robertson has more than 30 years’ experience managing and creating compelling marketing communications for scores of organisations across every industry sector. Here he sets out his ten top tips to help you get the most out of your marketing communications budget.

As a kid, birthdays are exciting. You look forward to being showered with presents and everyone being nice to you. Then as you enter your late teens and twenties it's an excuse to go out partying and get drunk. In your thirties and forties...

Has anyone else noticed that there is now almost as much, if not more, advertising on BBC TV and radio than there is on commercial TV?

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